African Beauty (A-Beauty ) is the next big thing the beauty and skincare space.
Although analogous to South Korea’s ‘K-Beauty’ in the sense that it is an abbreviation, A-Beauty uses predominantly African ingredients, such as shea butter, marula, moringa and baobab.
A-Beauty is clean, organic, nurturing, traditional, and healing; very much inline with many consumers searching for products made from natural ingredients and free from harsh chemicals and synthetic fragrances.
Thought-out our A-beauty series we will the market and ingredients and their benefits, in understanding why it is next in beauty!
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